In a very brief period of time since discovering it at my local Publix here in Atlanta, Barnie's Coffee has become part of my life. What originally got me to buy it was seeing my father's first name looking at me from the Publix shelf at a moment when I was going through the last stages of his estate finally being settled since his death 3 years ago. It was impossible for me not to attach some spiritual significance to that. I shared this story with the company through email and their lovely return gesture of compassion was unexpected and unmistakably genuine. It cemented the deal between myself and this company. However both of those components would be rendered moot were it not for one thing: Barnie's Coffee is incredibly good. I mean really really good. The coffee itself tastes very very rich & the various added flavors are extremely subtle. I've compared that to peripheral vision. You know the extra flavor is there, but it does not distract from the coffee itself. In fact the one time you really notice it is during the brewing process when your home or office will smell like a dream. I have since ordered several of the flavors online and will be reordering! My message is that I've found Barnie's Coffee and Tea Co. to be an ethical company run by genuinely compassionate people selling an excellent product. I couldn't recommend it any more highly.