I've loved the Barnies brand all through the 90s and bought it for my software team at work. I remember buying the 5 lb. foil bags I called "bean bags" that had the freshest coffee in it. And I bought plenty of "Santa's white," which is what we called it -- because it sounded more like an addictive drug that way. Unfortunately, I just popped open the first Santa's white bag and my family and I agree it's just not the same product that we gorged on at work in the 90s. The other two, coffee cake and german chocolate cake (with that deep down nazi flavor) are both excellent and I will buy those again. We will skip the Santa's white, however.