Customer loyalty counts for nothing. I am a long standing customer with Virgin - well over ten years, though I had it in my father's name prior to his death. I did make this clear to them. I pay £53.70 for internet at 100M and landline. I do not use TV. I checked and they are offering 500M so I looked to upgrade. They offered £61.70 and, when pressed regarding my long term loyalty, offered a £3 discount. The same deal is on offer to new customers for £45 directly and, if you go via a switching site you can get it for £36 and a moneyback voucher thrown in. Clearly customer loyalty counts for nothing! They appear to be unconcerned about customer retention. I think I may not be a Virgin customer for very much longer!