Unethical as it gets. Was with Virgin for nearly 3 years. As per contract rate went up after initial 18 month from around 20 to around 45. When I finally called them asking whether I could get a better deal they said it was only for new customers. I asked to cancel at which point they kept going lower and lower as the conversation went. I still cancelled as they did not offer the same rate as new customers. Since I have cancelled I got two calls from their 'Loyalty Team' offering me better deals. W - T - F!!! How unethical can you get? Also, why do I have to call to cancel? Why can I not do this online? It works for other brands, even in the Virgin portfolio. Someone needs to start disrupting this industry. It's a disaster! And Virgin are the worst.