Attempting to book my car in for a repair at BMW Park Royal under warranty I today suffered the worst example of customer service that I have ever, ever experienced in my life. Rang the relevant number, got a pleasant girl whose first words were that the call was being recorded. She said she would put me through to a service agent. But there wasn't one available so she offered one to call me back. OK, I said, thinking it might take 10 minutes. Two hours later, no call back so I called again. This time got a pleasant guy who again told me the call was being recorded. He bumped me up the queue and eventually, after a further hour and a half, I got a call from the elusive service agent. I explained the problem (inconsistent brake pedal travel) and he immediately said I might have to pay £275 PER HOUR for them to diagnose the problem! Apparently because brake pads are consumables and not covered by the warranty. He clearly had no idea of the difference between a brake pedal and a brake pad and was merely following a script. The script led on to a whole string of irrelevant questions, including "Had I topped up the radiator water?" and "Did I want to receive marketing communications from BMW?"
BMW clearly has no idea about customer service once it has sold you a car and probably doesn't care. Greeting you with "This call is being recorded" is not good customer service. Putting idiot agents who know nothing about cars in a call centre is not good customer service. Asking whether you want marketing communications when all you want is a warranty repair is not good customer service. And charging £275 per hour to diagnose a fault that is covered by the warranty is not good customer service. I have had many BMWs in the past but I will not be buying another one ever again.