My aunt got a Bookroo subscription for my daughter last year as a gift. I never knew how much I would love it myself! The package is beautiful and when we both see it, we get so excited. The books are individually wrapped which leads to the excitement and the gift of the book and the gift of reading itself. My aunt has extended our subscription and now I am buying subscriptions for nieces and nephews. It's a great gift for kids and has made my daughter love reading as much as I do.