It’s a pity because I actually rely like boots, however after purchasing a toothpaste called regenerate, to reduce sensitivity, the product did the opposite, which did not surprise me seen as the product advertises that it whitens teeth and repairs enamel and prevents sensitivity, if it whitens it gen doesn’t help with sensitivity, £10 for toothpaste is expensive so I expected it to work, anyway king story short, I posted a review on boots saying it did not help with sensitivity at all, boots reviewed and rejected the review, I wrote a similar review about the next toothpaste which did help with sensitivity, which they reviewed and approved. I find this totally disgusting because as a buyer you review a product and it shows 5 stars and you think it’s a good product, meanwhile at boots they delete the negative reviews and only allow the good ones, in my books that’s a serious no no and makes me think twice about buying from them as I find this to be basically lying to the customer.