Aggressive sales tactics by beauty counter staff risk undermining this company's growth strategy. Boots are clearly seeking to compete in the health and beauty market, but I experienced such unpleasant treatment in their Milton Keynes store this week that I will not return. I wanted to buy two products that I have bought before but was hounded repeatedly by a sales assistant who simply would not leave me alone. Her aggressive sales tactics were so unpleasant I eventually walked out. Boots risk reputational damage by pursuing this approach - customers are seeking brands that match their values, while providing value for money: they're not seeking to be patronised, told they're wrong or pressured into buying products they don;t want or need.