I went to the branch in Bonds street tube stn to get the L'Oréal magic retouch colour spray. It was marked as a special promotion of £14 for 2 (£11 each full price) . It seemed really expensive so I checked Superdrug in the same complex and found the same size product for £6.99 each.
Out of interest I also went into a more local branch of Boots in north london, and the full price there was £7.99.
So how does Boots justify the £11 price? Is it false labelling to make the promotion seem more attractive? It has put me off buying anything else from them before checking elsewhere first.