The buying experience was excellent - we went to a few other bed shops before B&S and felt rushed and were given the 'used car salesman' tactics of pushing the highest price items on us immediately. B&S have a quiet showroom staffed by a friendly and relaxed team who know a lot about the products they're selling. There is a semi-private 'bedroom' area where you can try out the different mattresses at your leisure with no time limit. You are given a cup of tea and encouraged to take coats and shoes off to better replicate reality. The beds themselves are pretty remarkable. Having previously thought that a mattress is a mattress, is a mattress, B&S show this is not the case. The mattresses are exceptionally comfortable and supportive, and made from British fibres. There is a clear escalation in comfort as you go up the range, and by the time you're lying on the last 2 or 3 in the range before going back to lie on your own bed at home, you realise what you've been missing! I was a little concerned about my several flights of stairs and tight corners when it came to the bed delivery, so B&S asked for a few photos and measurements, which confirmed delivery shouldn't be an issue, and it wasn't, except that the delivery guys weren't told that there would be 7 flights of stairs to climb and were understandably a little miffed. I was fairly sure I'd mentioned this to the sales rep so not sure why the message wasn't passed along. That is however the only criticism I have. Once they got the bed up the stairs they set it all up in about 20 minutes and took all packaging with them. Overall an excellent experience and a fantastic bed.