Hi Guys, EveryMite is my invention. Originally for my sick son, and then I decided to share it with everyone else :) As a small family business, we really appreciate you stocking our beautiful EveryMite. This Reduced Salt version uses half the amount of salt as The Original, and we use Australian Sea Sea instead of Pink Rock Salt. Whilst it has a different taste profile to Vegemite, Marmite etc, people liken the Reduced Salt version to the Marmite and Promite types of taste. The Reduced Salt version tastes 'sweeter' than The Original as the salt doesn't overpower the Apple Cider Vinegar and Coconut Aminos taste. We really hope that your customers love our products. Thank you again, Cinnamon (EveryMite maker) and William (inspiration)