I started purchasing my photo equipment quite a while ago. Before Calumet I explored various other outlets and web sites. I even went to websites like Simply Electronics and Digital Rev, attracted mostly by their pricing. In dealing with these I have generally had really bad experiences. Eventually I went to Calumet and since my first purchase there I never used any other supplier. At Calumet I get competitive pricing, great choice and superb advice. I usually go to Drummond Street store in London where staff is truly professional, knowledgeable and helpful. I sincerely recommend a visit if anything just to browse this great store.