I chose to drive 50 miles to your Birmingham store because I was looking for a professional range of cameras and advice. I found the service very polite and prompt. Nice smiling people. The reason for not giving the full 5 stars is partly because there was no sample of the latest Nikon for me to compare with the D800 that I was able to look at. I was showed it on the web, but I wanted to check sizes, weight and handling. Not being able to do that, I wasn't willing to pay out such a large sum blind. I might have spent that bit extra, but went with the D800 as that is a great camera. I looked at several lenses. Each time the service was smiling. What would have been extra nice would have been a few more suggestions as to what is considered the best in the range currently, what might be best for the use that I was going to put it - I'm a wedding and portrait photographer which I said- and to make sure that I was offered the chance to buy other things that I might have needed/not thought of - spare batteries, tripod, bag etc. I was asked if I wanted anything else; which isn't quite the same. No discount was available at all and nothing was offered by way of a "thank you" for my custom. That would have been a nice touch. The store had nowhere for customers to sit down either. I think that if you had bar stools or seating area so that people were comfortable that you might sell more ...