Some dealers say they offer a car fax and repair report with every vehicle they sell but even while just browsing the dealership online i found the car fax info on the vehicles even before going to visit them. I was pleasantly surprised as i assumed you only got that info after starting to deal. I ended up buying from a dealership that did not offer free car fax reports but bought one instead. Similar to the famous "TRUST BUT VERIFY" quote. I verified the info the dealership gave me instantly rating the company as well as the vehicle; it did alert me of a recall and other info i was not aware of that showed the depth of the dealership as just a facilitator. However, the fox mascot is old like the old Taco Bell dog. Taco Bell had the sense to lose it and move forward while still benefitting from the recall factor. Car buying is no joke, at least your mascot hasn't defined the entire quality and caliber of what your company offers as a consumer advocate. Think "FACTS" not fax or fox...don't fall into the trap of still trying to make a gecko cute/funny and lose he opportunity to provide valuable info about your company I was unaware existed. To think i would want to win a stuffed animal seems juvenile not light and an insult to the intelligence of serious, cautious, educated consumers. But, a gimmick is a gimmick, dog, fox, gecko, whatever. There is so much clutter,... a man and woman buying cars for their entire family should be complimented for being smart consumers. Will you start poking and tickling it next like pillsbury? I would love you save the day with "FACTS" in a world of gimmicks, lies, and advertising spins. We know the company exists,,, GROW your image not make fun of it.... you are BETTER than I imagined after using you digging deeper. I hope you can concentrate on making a consumer feel smarter through a buying process usually detested. They can received the "Facts"and be educated with power without having to divulge it is only because of your company or saying they stayed at a Holiday Inn Express. Congratulations on the development/exposure to this point but a person who repeats the same joke over and over is soon laughed at not with. Use the time you spend on the fox making consumers feel smarter...we love compliments about how smart we are! Yes, I own an ad agency, have built and programmed numerous radio stations and other branding/consulting companies across the U.S. and Europe since the late 70's, and I feel obligated to tell a great company that I've watched you grow (via a auto dealer client for 12 years, publicly through marketing, and now recently and most importantly as a direct consumer. IT HAS TAKEN ME 10 YEARS TO BECOME A DIRECT CONSUMER!!! You HELPED me, you were my "easy button" and by digging into your business; I realize you are better than what you are showing us. Share "YOUR" facts with us...we need you to tell us how smart and powerful you make us as auto consumers without the condescending financial institution or health care "we're here for you approach." My apologies for the book... but I was solicited for feedback even if my response is more than you may have wanted.