Initial impression was wow, great set up and fantastic range of motors. The concept in the Car Store is the first of its kind that I have encountered, iPads & ride on cars for the kids, ice cream van as a cafe, wonderful. Gerry as very easy to deal with, no pressure & ethos of Car Store explained well, as were his colleagues William & Eric. Down sides, music a bit loud for me, hard to focus on details with boom boom tunes in your ears, follow calls I must have had at least 5 ( not from Gerry) possibility to improve communication amongst staff. Also, the boy I spoke to regarding the 5 day free insurance most definitely could have provided more concise information, it was the most annoying part of my experience, felt as if I was interrupting his lunch, kept asking "what do you mean", listening to my request would have been a good start, should have confirmed it was via Aviva, as when you go online it's particular clear. The unveiling of the car & the final stage if purchasing the car was unique to me & my son loved helping. All & all 4/5