HI, 1. The price noted on your website is not the true price. That felt like false marketing as you advertise prices that are not confirmed by the flight company. 2. You do not accept foreign credit cards and this was not advertised in the beginning so my purchase could not go through even though it was from one of the biggest banks in Sweden buying something from a Swedish company (SAS), which is even more strange that you do not accept it. Then I got an email that I should FAX in the form! Who owns a fax? I hardly could access a printer with a form that could not be filled in. Then luckily I got a new email to send a photo of the credit card and ID. 3. The credit card and ID were never clearly accepted so I never knew if I had the ticket or not. 4. While waiting for the card to be accepted the price increased by 120 dollars within just minutes because you could not confirm my card, which just felt like your whole business idea was like a fraud. 5. I never received an official confirmation number from SAS so I could check in, again it felt like never really had a ticket, so I just prayed that I had it and hoped for the best. Please, learn from https://www.nngroup.com/ or how Apple does it, https://developer.apple.com/design/human-interface-guidelines/ they were even better in the old days though. Here is good book also, he used to work at Apple https://www.amazon.com/s?k=design+of+everyday+things&language=en_US&adgrpid=1238050403322748&hvadid=77378317320994&hvbmt=bp&hvdev=c&hvlocphy=83768&hvnetw=s&hvqmt=e&hvtargid=kwd-77378386038983%3Aloc-190&hydadcr=22163_13439323&tag=txtstdbgdt-20&ref=pd_sl_qra0p4ui6_p Best Jens P.S. Though what could really change your company to become the best if you took this article to heart and had your staff read it. https://www.theepochtimes.com/falun-gong/falun-gong-founder-li-hongzhi-publishes-why-do-human-beings-exist-5000952 D.S. P.P.S. HAPPY NEW YEAR! D.D.S.