When you go with Cloud Launch, you get the complete email managerial package. Simply, opt-in forms are available to embed in your website, which Cloud Launch used to collect subscriber details. You can send out fully customizable emails manually or on an automated schedule. Cloud Launch further allows you to segment your subscriber list down by subscriber behavior and even target content, allowing you to choose who gets what, and when. Tailoring your content to fit your subscribers is basically a guaranteed way to increase your views and subscriber base and conversion rates.