The 'Magic' blind looked quite white on the website but upon receiving it was more like a cream colour. I phoned about this and Keir suggested that colours very often look different on different computers monitors but eventually agreed that if he had to classify the colour he would call if 'off-white'. They sent me a sample and the envelope it came kin was white and yet the sample against it was quite obviously cream. Was told someone would phone back from Management but I've heard nothing. In short, I would strongly recommend you give this company a massive 'swerve' as there are better companies out there ...... like the one I used previously but alas they don't do the 'Magic' blinds and that's how I got saddled with this lot!!