I was so excited to get a Costco in my city as I was a BIG Costco shopper over 10 years ago in Colorado. What a HUGE disappointment. The prices were the same OR higher on just about everything in the store. Why exclusive privilege am I a paying $120 a year membership for? I have not found enough items that justify paying to shop there. The selection, savings, prices have all gone downhill since 2013. It was such a BIG letdown. More people signed up at the new Daytona Beach store than ever prior to a new Costco opening. It will be interesting to see how many memberships you retain next year. Unless you do some AMAZING price adjustments; I will not be renewing. For example; looking for a new TV. All prices were matched (or beat) by competitor stores that do not make you pay a fee to come in and shop. Shameful. I'm so tired of the greed in corporate America. It's just in your face 24/7.