The process from idea to art design to 3d design and all the customer service and communication that goes along with it was superb. The Custom Made team did an excellent job ensuring the design met my idea. The cost as expected for a custom ring was a bit higher than going to pick up a prefab but this is what I understood before diving in. The only reason I gave 4/5 stars was due to the finished quality of the ring, even though I like how it turned out there are visible issues around where the lab-created ruby was placed, e.g. the white gold that surrounds the ruby is not even. It is not noticeable from a distance but when looked at closely you can see it. Overall I would recommend this company to anyone looking for a custom-made ring as the finished product was I would grade 8/10 and the service leading to it 10/10