I'm not a jeweler, but I've looked at my ring through a jeweler's loupe and as far as I can tell there's no difference in the quality between this one, and other ring's I've bought from fine jewelry stores. Except this one is custom made to what I wanted. I didn't price compare, but everything I saw that I liked in stores was only a few hundred dollars less but without diamonds, and I didn't like any of them. They were very helpful with the design, I wasn't sure at all what I wanted when we started, but had a suggestion and we built from there and ended up with something I really like. If I wanted to see something different, they made changes until I was satisfied. I wanted something that was not a replica, but would remind me of my late wife's wedding ring.