DECIEM, (specifically The Ordinary), is a really bold company with different ideals to the rest of the cosmetic industry. I recently started using their daily kit and I won't look back, my skin is improving daily and it feels like a treat to use, the products also feels expensive for the price point. I actually received a wrong product in my order, with a quick call, which was picked up almost immediately with the most helpful customer service the probelm was sorted and the correct product arriving only one day later! Fantastic company, fantastic service = incredibly impressed!