I have been a desigual fan for 2-3 years now. These are the reasons I love Desigual 1. Very colourful, especially with mandalas. Wardrobes in Europe is mostly boring with blacks, greys, browns, blues and whites, with red added in at times. Designs are geometric and repetitive. Desigual came in with splashes of colours like yellow, green, purple etc. It is a treat for the eyes and feels so good to wear. Its symbolic of life which is happy, happening, bright and optimistic. It is also a break away from the traditional, so called elegance of single hues!! 2. Designs are innovative, youth centric and makes fantastic use of flowy material. 3. Even the accessories are colourful and wonderful to wear, scarves, belts, shoes all add into giving brightness to life. Its kind of bohemian too. 4. The price can be high, but I always wait for the sales in February and July where you can get fantastic bargains. 5. Their designs are unique, so when you see anyone else on the street wearing Desigual, you tend to point out and say "Desigual?" and the person replies " yes" and you are part of the same family then!!