Direct Unlocks are a scam. I search Google for 'Vodafone iPhone Unlocks' and these guys are the sponsored results displaying 'From £23.99' (ASA Ruled against these guys yin 2018 instructing them to drop the 'from' claim as they were unable to demonstrate anyone actually pays the 'from' rate. ASA ref A18-447541). Looks like the advice is getting ignored years later. Run a search on my IMEI, and I am presented with a cost of £23.99 and I continue to purchase. Several hours later, I am asked for an additional £95 to complete the unlock. I click the 'query this charge' where I receive a response immediately saying the charge was clearly stated on my order confirmation. Confused, I go back through the purchase flow (as a new customer again) and the charge is pretty obvious. I was surprised I missed it. Intrigued, I use my husbands phone to run a quote on his IMEI. The £23.99 charge displays, no reference to any additional charges. Run the search a second time for his IMEI, this time the charge DOES show on the order confirmation page. Here's what they are doing: A unique IMEI search omits details on extra charges (sure, they are buried in the T&C, but the extra charge is not evident to the customer). When you get a told there are extra charges, and run your IMEI through again, the charge will show. Making customers confused thinking they missed the charge and perhaps agree to pay it. Shady practice indeed. The reviews on review.io are 1*. The reviews on Trustpilot are 4*. They refund £10 for good reviews on TP. Go figure ;)