Complete scam company, although a .Co.uk address its based abroad, China I think so problem starts immediately with overseas transaction fee.
After a week or so of nothing, maybe you will get a stalled tracking number and youcontact them where you will get a garbled "be patient" email from Danny, after that you won't get any more replies when you finally get annoyed and ask for a refund.
Head to your card issuer and proceed with a chargeback claim to get your money back