I was looking for some reasonably priced sand free towels as quite a few companies have mushroomed in recent years, but most are just too expensive for what they actually sell...towels. So I'm very glad to have found Dock & Bay which I find have well identified the price point of what a fancy towel should be! I would say the one main improvement to focus on is to make sure the entire collection is made from 100% recycled material but I believe you guys are already focusing on that. Also I would suggest that you explore partnerships / temporary collections like Chillys do (ie Dock&Bay x Artist)