I say it alot, and " I 'll Say it again, and again! THIS STUFF IS GREAT!!, TASTE GREAT, MIXES GREAT WITH OTHER THINGS, love it in my coffee! Its addicting!! AND ITS THE REAL DEAL!! LOVE, LOVE THIS PRODUCT!!!! everyone should really give it a try !!! They will be so very happy they did!! I have tried, searched and experienced MANY COLLEGEN Products since my late 30,s after a horrific car accident! The fourth one I still use at times still today, Calorad a liquid form, helped me beyond words... I have always said this was the key to living a good long life, this and bio identical hormones! This is a product I hope to be able to get for a very long time!! it really is great!!