In the 4 weeks that DPOM had control of my Google Ads account, my lead submissions dropped from 108 per month (average) to 21. The average cost of a lead submission went from £9.44 to over £50. DPOM defended this by stating that it takes 3 months to see improvements. Whilst I fully accept that it takes time to see improvements, I certainly did not expect their involvement to massively reduce my lead submissions and increase my cost per lead by 540%!
1 year ago
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