I have been a loyal customer since I was a child. I fondly remember the days when my father would buy a dozen doughnuts for $2.99! As I grew older and had my own children, we continued our cake doughnuts and eclairs at Dunkin. I’ll have to say that the last maybe 5 years it’s not been the same. Especially birthday rewards. Wow- you really think that having the birthday celebrant go to your shop 2-3 or 4 times in 2 days ( before and during birthday) before they earn double or triple points, is a great idea? What a joke! Other coffee shops reward me with a free coffee the day of my birthday. No purchase necessary. Bring back the great rewards you used to be able to earn!