Specific call routing has helped us free up our receptionist by routing calls for clients we are currently working with directly to the right person. Also we have been able to send low priority calls (from mortgage servicers for example) to a Voicemail for us to work as we have the time - not just when they happen to call. It has also helped us segment our clients and make sure the VIP clients are always getting a VIP experience/staff person. It has also helped us market to various referral sources and measure the leads as well as be able to identify in real time where the lead came from so it can be handled appropriately.