I used to feed my dog the dental chews from Kirkland (Costco), but was delighted to switch to Earthbones. The Kirkland ones are very rubbery and get gobbled immediately, whereas the harder Earthbones really give my girl the cleaning she's supposed to get. Best of all, the Earthbones aren't full of a laundry list of multisyllabic synthetics. Bottom line? My doggie is unfathomably precious to me and I take the responsibility to protect her health very seriously. Earthbones are a tiny bit more expensive in comparison, but it's worth it - I want to invest in her health so we can spend more years together. As with human food, low-quality crap costs less but leads to vet bills and heartbreak later on. I would rather cut costs in any other area of my life, but not when it comes to my beloved dog. Best of all, my finicky pup LOVES her nightly dental chew and whines for it every time. Oh, and Beau at customer care has been incredibly responsive and kind. Can't say enough about the product or the company!