There were a few elements to improve on. After putting items in my basket I then signed up. Then clicked on my basket and clicked to go to the checkout. It then told me my session had expired (in approximately 90 seconds since signing up) and then put me back on a product page. When entering the billing address the header on the page said Shipping Address which caused some confusion. I clicked Deliver to this address which took me to the next page. I realised that I still had my name as the billing as well as the shipping but the was no way back to change this. Once I had placed my order the guy I was speaking to on the phone told me to click the continue shopping button. This was not apparent as the size of the adverts on the page were so large that the button was off the screen (even at 1920 x 1080). Hope it helps