Edwin Novel Jewelry Design is freaking amazing!!! I ONLY purchase NATURAL diamonds, which is why I prefer shopping here and not at your typical Kay or Tiffany & co. Yes, those big jewelry companies are just as shiny and expensive, however I'd rather spend my hard earned money on a natural, authentic diamond with Edwin Novel, rather than spending more money on a lab made diamond with a label slapped across it. With mainstream jewelry companies, you are paying for the label. I care more about the authenticity or quality of my diamonds, than a label. Thank you Edwin Novel and team (: You guys never disappoint