Extremely Poor Customer Service at EE, Brent Cross Branch I visited the EE branch in Brent Cross to replace my SIM card, and the experience was extremely disappointing. After waiting a long time to be served, I was finally attended to by someone named Tom. Despite presenting valid identification (a UK driver’s license), he insisted on taking a photo of me. When I refused and explained that this was not allowed, he refused to provide me with the new SIM card or activate my service. Tom’s unprofessional behavior and apparent lack of understanding of the rules wasted my time and left me with a very negative impression of EE. I expected better from a company of this reputation, and I hope this issue is addressed appropriately.