This may sound like a crazy review however, my kids have experienced trauma after being in a car accident and losing their dad in April. I was worried about their education as they felt behind at the end of the school year. My son is seven years old and his behind in reading, I daughter is eight and she has struggled with the speech, however she is obsessed with Ello which is funny because I got it from my son. He loves it too and they fight over who can read a book. So now I’m going to add her and get her her own profile. I will say as a mother seem advertisements you may not believe them, but as generation has changed and kids are attached to iPads. This had made my kids reading so much fun, and I love every minute of it and I wish I did it sooner.