If you can be bothered to read all this, not only does it review the whole process but will waste 5 minutes of your life, which you’ll never get back… I was looking to purchase a watch from a microbrand of the lower Thames Valley, so I shortlisted a couple of brands. I had previously seen Farer’s website and had been impressed by their style and range. Booking a showroom booking was very easy and it didn’t disappoint. Having been asked if there were any particular watches I was interested in, I replied that I was keen of 3 or 4 models, which were ready for viewing at my appointment. The saleswoman was not at all pushy. She was knowledgeable but not to the point of reeling off every known fact about each timepiece. I hadn’t made my decision by the time I left but I was certain that I’d end up with one of their gorgeous pieces, so I decided on the Endurance Limited Edition and was not disappointed. It’s a subtle yet strikingly elegant watch. The website image doesn’t really do it justice. It’s gunmetal grey case and anthracite face may appear black at first glance but take a much closer look and this is more that a “black” watch. In fact, I’d say it was like an after dinner mint. A quality one. One that you’d savour after a fine meal. It’s jade coloured numerals and second hand are like a classy mint fondant, enrobed by a delicate dark chocolate. Its size works well with my less than chunky wrist. The unique strap has the same jade colour lurking on the underside, so that again one would need to take a closer look to really appreciate this detail. This is for those who don’t want a watch to stand out, yet it does that. Not in a gareish or vulgar way. It doesn’t scream “look at me”, it whispers “come closer”. Then there’s the exhibition case back, with a sneaky, cheeky view of the La Joux Perret G101 in “soignee” finish. Subtle and classy. It fits on my wrist really well. In fact I purchased a second black rubber strap to save the unique leather strap from the brutality of my wrists in the hotter months. The last thing I want for this limited edition strap is to rot and perish. So I’m saving it for the cooler months. The delivery was near instantaneous in modern online ordering terms. 2 days after placing my order, I was opening the solid, tasteful, practical and high quality packaging to find my new bundle of joy inside. Yes, I’d buy another Farer watch in an instant. Or at least once I’ve felt I’ve earned myself the right to indulge again. I can’t wait.