I think Flooret is a very solid product from other reviews and after seeing the product myself. However, I am not completely sold on the color selections. There is very little variation in grain patterns and I don't believe they have one color that you would call very "warm" and light colored. Nearly all of their selections are toned down with gray. I know warm isn't in style but there are plenty of people like me who just want a floor that looks like real clear coated red oak which has undertones of yellow and red as well as several other colors throughout. I like Soho base the best, but from a distance you can't see the grain at all, it just looks like a solid blonde color plank. Flooret is in my list of top choices due to warranty and customer service but I'm still looking for that elusive color that truly looks like a nailed down (no bevels), clear coated (satin not flat) red oak floor with some very minor aging (yellowing/oranging) and which all real natural hardwoods do.