Looking for a modern, minimalist watch, which isn't easy to find, I googled and found Freedom to Exist. So happy! Also, I have small wrists, which means that many contemporary watches of smaller brands are just too big. The size of the FTE watches is just perfect for me. I don't like embellishments, so it's nice that the watches are slightly understated. They are pretty 'shiny' though... kind of 'bling bling'. A more matte edition with a strap without stitchings might be a good addition to the collection, to have an even more understated watch. Anyhow, I ended up buying two FTE watches in the end, to match different outfits.