I've been with Admiral since 2011. And every year my insurance renewal was more than the market average. This year, the increase was 2 X the market average. When I questioned them about, given that their sister company gave me a better deal. They responded saying that their under writers were different hence the price change. Total nonsense. The do have sudo customer care. They don't really listen to your query, rather a scripted feedback is given. Not fit for purpose, and wastes time. The company's value is ingrained into their sales staff. And that's a no care attitude. If they are under the opinion that the brand sells itself, they will soon be mistaken. Overall poor service with loads of marketing. Admiral, please consider if this is the way you'd like your business to run. Else make a change, and show us this change in your marketing.