A 7 year customer of Admiral.nevery year the same nonsense with renewal: - ask for auto-renewal to be removed - policy is auto-renewed - price goes way up - have to phone in to get them to reduce premium - they reduce it This year the auto-renewal was £977. The first phone call after auto-renewal (said I was taking up cooling off period) and it magically dropped by over £200 to £774. This was about 4 minutes into the call. Found another policy for £635. Over £300 less than Admiral's original renewal price. Cancelled it. Amusingly I received a call to upsell me their black box service for existing customers 3 days later "do you have access to customer notes?" Yes I do. "Have you read the notes on my record?" Oops. Looks like you've cancelled. Sorry! To Admiral if you read this: How awful to say after 7 years as your customer I felt satisfaction in cancelling and no longer being your customer. Although it is an industry-wide issue, the attempts to rip off customers at the point of renewal every year are so tiresome. You actually manage to breed disloyalty by acting in this way. Although churn is an industry norm, I would imagine the administrative cost of multiple calls to an agent, emails, policy changes and complaints all add up - perhaps you could look at these costs and reasses your approach to pricing renewals. I do hope at some point consumer pressure and/or the regulator solve this farcical renewal situation. Admiral should be ashamed of their strategy and treatment of customers - I am ashamed of you and it does not reflect well on your brand.