I am disgusted !!! Everyone needs to Never buy from Go Outdoors again for practising exceedingly sharp business practice and ripping people off ... Just before Christmas 2019 I was doing my Christmas shopping (like most of us) and did some online for some fishing and camping gear. Go Outdoors showed up with some good online prices and the gear was in stock at Basingstoke, so if I drove there from Guildford and picked up the goods, I could have them in time for Christmas presents. Great ! So I order online and drive there and the goods are ready, so I pay for them and drive back to Guildford and wrap up my presents. I don’t know what made me check my online price against my store receipt but my spider sense must have been tingling, so I did and found that instead of paying the click and collect price on my email, the store had massively over charged me. Click and collect price was £82.55 Store charged me £112.94 A difference of £30.39 So I thought, oh there must be some kind of mistake and I hung onto the receipt and called them today when I had the first chance since Christmas to tell them of the mistake and presumably get an apology and the difference refunded to my card ... But oh no ... What I got instead was: The price quoted was the “discount card price” and (after several minutes of back and forth comments) “it is in our terms and conditions”. Now at no point in the ordering process does it state : The web prices quoted on your click and collect order email will only be honoured if you pay us £5 to sign up for an annual discount card, otherwise your prices will increase by 36.8% to the RRP value of these items. It didn’t state that when browsing the website It didn’t state that when placing the order It didn’t state that when asking a human in the store, for my click and collect goods Said human didn’t explain or confirm these conditions The human on the help line today explained where this had been stated and how I had agreed to it by letting me know that I had ticked a check box during the online checkout process that stated that I agreed with their terms and conditions (which never came up in front of me). So, they sucker you into their store with “good value” online prices, and then when the cashier asks “would you like to sign up to our discount card?” But doesn’t explain that if you don’t, he will just rip you off by 36% and then just does rip you off without telling you. So, I think that is bloody disgusting and trading standards should investigate them for sharp practice and not making it clear and present at each stage (or even one stage) of the ordering to paying process as this is a blatant attempt to rip people off , which succeeded in my case. I don’t operate my business in this way as I would consider it dishonest. After these comments were fed back to the guy on the helpline, the helpful corporate desk jockey response was : “It’s in our terms and conditions which you agreed to online” There was no concern or apology or good will gesture and they intend to keep doing this as long as they can get away with it. I think that’s disgusting and if you do too, please don’t buy any more stuff from them and share this comment as far and wide as you can to teach bad companies like this that screwing your customers will come back and bite you in the butt !