I first saw an ad for Grip6 on social media and was immediately interested in their belt designs and aesthetic. Simple and functional and a style that really connected with me. The materials seemed to be high quality and they’re made in the USA. I wore my first Grip6 belt for years and I expect it to outlast me. I would have been content with this belt, but Grip6 keeps innovating and releasing belts in new materials and styles. I’m not a proud owner of their element strap and have asked for a midweight strap with a new color buckle for Christmas. The company has fair prices, good service and a nice website. A lot of their products are also available on Amazon. I’m a Grip6 customer for life!