I want to give the company a 4.5 star review, but there is no option for that, so I apologize that I had to give it only 4 stars for not being *completely* perfect (I do think it is really cool, I just don't give out 100% scores like candy). Overall, I like everything that Grip6 is doing, the form factor of the belt is one of my favorites, and I respect the made-in-America ethos. These are the belts I gravitate towards when I want to look good and maintain a sleek, low-snag profile. But every time I feel like recommending the belts to a friend, I immediately imagine myself embarrassed by how much I paid for each belt compared to how big it is and what is does. I know the value proposition; the nice-looking leather belts that they sell in department stores go for a minimum of $40, and start falling apart in weeks, so a nice-looking nylon belt that not only lasts for a reasonable amount of time, but also has a lifetime guarantee, can (and should) logically be bought for the $40-100 (belt+buckle) prices Grip6 charges. This product isn't really competing with the leather belts though. Unless I am missing something, the closest competitors (at least in immediate appearance) to this product are the other nylon belts, which mostly tend to be cheap beaters that are not meant to impress. If I show a Grip6 belt to someone, they will see a pretty cool looking buckle next to a nylon strap, and if the conversation moves past the belt buckle to the price of the whole unit, they will be anchoring their value judgment to that of the other nylon belts, and think I am an idiot if I tell them I paid more than $30. There is an obvious improvement in the quality of the nylon strap in Grip6s compared to nameless beaters (lighter, cleanly burnt, tightly woven). Anyone closely examining one of your belts will see that, but the problem with advertising that with my acquaintances is that either they would have to closely examine the belt I am currently wearing (which would make me uncomfortable), or I would have to take my belt off in front of the acquaintance to show them its features (which would make me creepy). Sticker shock aside, I am a satisfied customer. As stated earlier, I reach for my Grip6s before other belts except in niche circumstances. Do not read this as a negative review; negatives usually take more words to describe, because they are complicated. Grip6 belts are uncomplicated, and that makes them good. P.S. I am jealous of your nylon melting! Every time I try to gently melt paracord to get that pretty clear-ish color, it turns to that ugly black slag.