I purchased a small gift for the wife, pair of socks and a hat to wear around Christmas. She told me she was not a fan of wool clothes, but I wanted to test the products to see if they were as advertised, and I wanted to support a company that has common values. So, I pushed my luck. When she noticed they were wool products, she was not too happy. I asked her to test them for me, and she did. Surprised by how soft they were and they were not itchy at all when she put them on. She likes them a lot! She wears them often, so will see if they stand the test of time now. Thank You!