I like your product and its simplicity. So much so that I'm trying to convince my son who has a 28" waist to try a belt. At 16 years old, it's hard for him to find a belt that fits his skinny waist. I do have one gripe with your product which is why I only rated it with a 4. As I tighten the belt around my waist, it does get harder to feed the belt through the buckle. Once through, it holds. I find myself sucking in my waist to get it to where I want it. Maybe I'm not doing it correctly. If not, please send me a video or something so that I can take this to a 5!! Bob Wind