I really love the look of the buckle when I finally get it on !! The webbing is so thick where it passs through the buckle that it is very difficult to get a good snug fit ... because to get a snug fit, you have to get your fingers down inside to grip the loose end of the belt to make it tight ... so the very act of sticking your fingers inside reduces the snugness by the width of your fingers. I love the concept of having a belt without tongue holes. (One size truly fits all.) The Army came up with this concept eons ago. They solved the tightness problem very well by having the the loose end of the belt on the outside rather than on the inside as your product does. I've been wearing an Army issued one as a civilian for years. But their choice of buckles is pretty limited !! So if you can solve the installation issue, you might have a real deal !!