Recently got home from work went on your website and subsequently reserved a pair rear shock absorbers and drove across accross town in rush hour to buy as they were very cheap. However the price was for a single item not a pair as one would assume. This type of 'clever marketing ploys' altermately just fustrate and anger your customers. You replace shocks in pairs like pads or discs - it's a cheap trick. I would'nt have driven across town in rush hour if I'd know the price was infact double that stated. Sneaky tactics will only loose you custom in the long run.