This product is for those who already have Amazon business setup and making good profit. I will not recommend this for beginners or small sellers for below reasons. 1. PRICE IS TOO HIGH. 2. Customer service is not good at all. Reps will listen to your concern to come back with big words like we apologies,thank you, sorry,we appreciate but will not resolve your concern. 3.Don't pay $132/month Canadian, not worth it, I would recommend jungle Scout or Sellics if you really want to pay for a product. 4. Helium 10 has option to "Pause" subscription, which is a scam. Lets say you paused it at beginning of month for vacation. When you come back you have to pay again to resume subscription. It should be changed to "temp cancellation" or "Stop". Pause is something which can be started where it was left. 5. Money back guarantee is a scam too. You can forget your money once paid. They will always come back with an excuse to not refund you.