I received a cheap cord from someplace else from my school and within a day, the tassle fell off and scattered little strings all over my house. I found the same color and length here and replaced my lousy one and, by graduation, my cord was the only one among many that still had both tassles still in tact. I also forwarded this website to our administrators, and they ended up using it for the rest of the cord purchases, and there were zero issues and everyone was very relieved that they didn't have to worry about anything going wrong with their cords. So basically, superior quality, fast shipping, great deals, happy customers. :)