I've always enjoyed having different fragrances to choose from and have never had that "signature" scent but never really wanted to shell out on multiple different large bottles. This makes it an absolute breeze to have different fragrance options on the go at once - the 10ml is easy enough to last until the next one and I always have approx 3-4ml left over as I don't go mad . The fragrances are amazing and I've genuinely loved every one i've been sent. I like the fact that you can see what's coming up and switch your edit, depending which one takes your fancy and that they're gender neutral. Can't recommend Hoohaa highly enough! Really enjoy the labelling used too - simple, effective and presumably helps keep the costs down.